The cost to run your SaaS has almost no bearing on what you should charge. The right price is determined by the value your product delivers to the customer. A tool that saves a business ₹50,000/month in labor is worth far more than ₹500/month, even if it costs you ₹100/month to run.
Flat monthly subscription — simplest, most predictable. Best for products where all customers get similar value. Per-seat pricing — scales with team size. Best for collaboration tools. Usage-based — scales with value delivered. Best for API or consumption products. One-time payment — works for tools with clear, finite value. Avoid freemium unless your product has viral or network effects.
Most B2C SaaS products are priced between $5-50/month. Most B2B SaaS products are priced between $50-500/month per seat. If you're targeting individual consumers or freelancers: $5-15/month is the sweet spot. If you're targeting businesses: you're almost certainly underpricing at under $50/month.
Announce two prices to two groups of potential customers and see which converts better. Or start at the high end and offer an 'early adopter' discount — this anchors your full price and creates urgency. The first sign you've underpriced: customers pay without hesitating or negotiating.
When your conversion rate stays the same as you grow. When customers rarely mention price as an objection. When you're getting 'this is so cheap' more than once a week. When demand consistently exceeds what you can handle. Raising prices is one of the highest-leverage things an early-stage SaaS founder can do.
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